The incumbents
Proven platforms with long track records, built for organisations larger than most of the ones that buy them.
Samfora vs Salesforce Nonprofit Cloud
A sales system from 1999, adapted for nonprofits after the fact, against a platform built for Swedish fundraising from the first line of code.
Samfora vs Microsoft Dynamics 365
A platform you configure through a partner, against a system that arrives with Swedish fundraising built in. Plus the plan for organisations on Fundraising and Engagement, which retires on 31 December 2026.
Samfora vs HubSpot
The world's best-known marketing platform, with the gift as a marketplace add-on, against a platform built around the gift from the first line of code.
The Nordic specialists
CRMs built for fundraising and membership organisations in the Nordics. These are the closest comparisons.
Samfora vs Profundo
A fundraising CRM with 25 years behind it and development in Kristiansand, against one written in Stockholm in 2026 with AI and Swedish payment rails in the foundation.
Samfora vs memberio
A Finnish membership system from 2007, formerly CRM-service, against a platform written in Stockholm in 2026 for Swedish fundraising.
Samfora vs Octany
A Swedish payment platform with a built-in contact register, priced on what you raise, against a donor data platform at a fixed price that grows with you.
How these pages are written
Choosing a CRM means comparing products that all describe themselves the same way. These pages are our attempt to do that honestly, knowing that we build one of the products.
Every comparison follows the same four rules:
- 01
We say where the other product is better, in its own section and in the table. Some of these systems beat Samfora for particular organisations, and the page says so.
- 02
Every area gets its own verdict. There is no overall winner, because no tool wins everything. Ours included.
- 03
Competitor facts carry the date we checked them at the source. Prices and features change, and you should be able to see how old every fact is.
- 04
We name our own customers only when they have approved it.
Frequently asked questions
Yes, and more than that. Underneath is a complete CRM with donors, members, volunteers, companies and foundations. On top sit the payment rails (Swish, Autogiro, Bankgiro and cards), email and SMS through Rule, analytics and the donation platform samfora.org, in one system. Companies are enriched automatically with financials, a contact person and research on their giving, private donors are sorted into ready-made segments, and the foundation module maps Sweden's more than 17 000 foundations. That is why we call it a donor data platform rather than a CRM.